The article, which can be found on the front page of the Wall Street Journal, talks about the $500,000 marketing budget Eldest has, saying that it’s one of Random House’s largest launches in recent memory. Also mentioned are some of the ways Random House will be advertising Eldest: “ads in USA Today, the New Yorker, Teen People and People; a national author tour of 15 cities; an exclusive online “Alagaësia Adventure Game” on Alagaesia.com (not yet released); and advertising on several websites devoted to science fiction and fantasy.”
You can read the entire article in today’s issue of the Wall Street Journal. Thanks to Kenneth Paolini for the tip!