Fox on Friday unveiled what is being called the world’s first fire-breathing billboard. After the sun went down, the billboard was premiered in down town L.A. by Ed Speleers, who plays Eragon in the upcoming movie Twenty-one photos from the event can be viewed on our galleries, and a video interview of Ed including a brief view of the billboard breathing fire can be viewed here. A big thanks to IESB.net for their coverage of the event!